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Questionnaire Design Goal

The goal of a questionnaire design is to find answers for research objectives. The answers generated from the questionnaires need also be relevant and valid. Therefore, the purpose of the research questionnaire is to find reliable and valid answers to the research questions. The researcher first needs to define the aims of the research, wether it is a market research or an academic research.  To successfully fulfill these objectives the researcher should focus on the following points.

1. Respondents should feel at ease

2. Facilitate data processing

3. Wording of the questionnaire

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