In survey research, close-ended questions and open-ended questions are the two basic ways to design questionnaires and interviews. Close-ended questions like the name suggest are the ones that provide some limits to the audience to answer the questions or record the responses as in the questionnaire. In the questionnaire, the researcher provides some options for each question and in the …
Read More »Open-ended Questions Advantages and Disadvantages
In social science research, open-ended questions and close-ended questions are the two forms of questions that the researcher can use in his/her interview schedule and in the questionnaire. The wording, type, and format of questions are very important to consider when formulating interview schedule or while formatting questionnaire. This can impact the validity, reliability, and accuracy of your research instrument. Open-ended …
Read More »Questionnaire Design Goal
The goal of a questionnaire design is to find answers for research objectives. The answers generated from the questionnaires need also be relevant and valid. Therefore, the purpose of the research questionnaire is to find reliable and valid answers to the research questions. The researcher first needs to define the aims of the research, wether it is a market research …
Read More »Types of Primary Data
The basic aim of any research study is to find out true, authentic, reliable and unbiased answer to the research question. The researcher uses several tools to accomplish this task, for this purpose he/she collects and analyze data and in the end find out solutions to the research problem. He can use any of the variety of methods to collect …
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